Blog Post5 Ways to Maximize LinkedIn for Your Job Search
Posted on: March 20, 2016
Whether your LinkedIn profile has fifty contacts or several hundred, you want to make the most of those connections when it comes time to look for a new job. LinkedIn is also a great resource for job postings, as 95% of recruiters are actively using the site. Here are five proven strategies to help you use LinkedIn to help find job leads and ramp up networking as part of your job search.
#1 Position Yourself for the Market
The language that you use to describe yourself and your experience is critically important for your job search. The key to creating your personal “brand” is to understand the needs in your target industry (What skills are in demand? What traits are companies looking for?), and to clearly identify where your experience and skills fit those needs throughout your LinkedIn profile: throughout your summary, job descriptions, and testimonials.
#2 Write a Compelling, Relevant Headline
Your LinkedIn headline should not be your job title. It should instead say something about you, and what you can provide to a potential employer.
#3: Have a Profile That is Concise, Informative and Personable
Your profile is the first thing that many LinkedIn contacts will read. It should give them a quick understanding of your strengths and experience, and help them understand what you could offer their business. To get started, answer these questions:
- What problems do you solve for your employer(s)?
- What unique skills or experience do you have?
- What has been one of your biggest successes? Tell a brief story about this success.
- What kind of job are you looking for?
Use some of these powerful words in your profile to grab recruiters’ attention.
#4: Make Sure Your Profile is Complete and Error-Free
Companies will notice your attention to detail in completing your LinkedIn profile, as it probably reflects the way you work. Each section of work experience, skills and extracurriculars should be completed, and your profile should include a professional photograph. Adding links to portfolio pieces and samples and requesting testimonials from colleagues or clients also help to strengthen your profile for potential employers. And don’t forget to proofread, edit, and proof again.
#5 Use LinkedIn to Build In-Person Relationships
Reach out to your LinkedIn network and request in-person meetings or calls to discuss possible job opportunities, as informational interviews, to learn more about a specific company or role, or to get feedback on your job search.
Get a few more ideas for using social media to help with your job search, and once you land an interview, use these tips to help you prepare to make a great impression.
Work with Sherpa LLC to get help navigating the job market. Located in Charlotte, North Carolina, Sherpa LLC is a recruiting firm that specializes in the accounting and finance, human resources, executive support, technology and project management industries.